Digital Design

I offer ongoing management of your digital marketing plan, including:

WEBSITE

Mobile friendly design and development
Content updates
Banner and graphic element updates
Website troubleshooting and fixes

SEO

Keyword research
Organic page rank optimization
Analytics and reports
Manage digital footprint of primary search results

CRM

Management of customer data and conversion funnel
List segmentation
Lead generation
Campaign landing pages

EMAIL CAMPAIGNS

Creative direction
HTML email template design and development
Email scheduling

SOCIAL MEDIA

Creative direction
Content management
Post scheduling and management

PRINT ASSETS

Creative direction
Graphic design
Communication with print vendor

Contact me

Why Digital Marketing is Important

Audiences develop trust and engagement with organizations that present consistency of:

messaging, image, user experience, brand character.

It is important for a brand or organization to have a role dedicated to maintaining and developing this consistency of engagement with their audience.

Hiring a Digital Marketing Manager

Salaried at an average base pay of $60,966/year in Pittsburgh, PA

Provided benefits package

In office 5 days a week, available 8am-5pm

VS

Contracting Upendo Design

Custom package pricing (i.e. $3,000/mo. = $36,000/year) View example package

No cost of employee benefits

Available outside of normal business hours

Works remotely, available for in office meetings as necessary, as well as Skype meetings

10+ years experience as a digital designer

Recent Projects

Full Bloom Summer Dance Party: A Benefit for the Kelly Strayhorn Theater

I was excited to have the opportunity to guide the creative direction and branding for FULL BLOOM. My services included producing a variety of print materials for the event as well as digital assets.

Full Bloom is the Kelly Strayhorn Theater’s annual benefit bash and celebration of summer in the city! Every June, East Liberty heats up as crowds from all corners of the city converge at Full Bloom for live performances, food and drinks from the East End’s best bars and restaurants, and a dance floor that’s home to the best movers and shakers in the city.

Green and Bridges: Certified Public Accountants in Carnegie, PA

This CPA firm hired me to guide their creative direction and branding, as well as designing/developing a new website.

Green & Bridges is a full-service accounting firm, offering a broad range of services for business owners, executives, independent professionals, and families. The CPA firm has been a “main street” business in Carnegie for almost 30 years.

Dandy Service Corporation, Warrendale, PA

This transportation company needed to find more qualified CDL drivers to fill open positions. In the competitive landscape of hiring professional drivers, Dandy needed to build their brand in a way that engaged and attracted top talent. I developed a digital marketing/branding campaign and mobile responsive website to increase application submissions from qualified candidates.

Holland Search Services: Executive Search Specialist with 24 Years of Experience

Holland Search Services hired me to create their logo and creative direction, as well as print materials and website.

The company has twenty-four years of executive search experience based on empirical research in assessing and predicting human behavior to deliver what is most important: great candidates who hit the ground running and deliver significant investor returns.

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AIDS Free Pittsburgh: Advocating for Health and Empowerment

I worked with AIDS Free Pittsburgh to design and develop various resources including: website, brochures, wallet cards, and posters. The campaign was based around Pre-Exposure Prophylaxis (PrEP) to provide information and where to access PrEP in Allegheny County, PA.

PrEP is a pill that can reduce your chances of becoming infected with HIV by over 90%, if taken daily. PrEP (brand name Truvada) is given to people who are HIV-negative, but who may be at risk for contracting the virus.